Context

A €1bn technology business entering a new phase of growth in Bulgaria, requiring a country General Manager with full P&L responsibility. The Bulgarian senior technology market is tightly networked, with many of the strongest leaders holding long tenures with established employers.

The Mandate

Identify and secure a General Manager for Bulgaria — an executive capable of owning the country P&L, representing the business to local ecosystem partners, and operating with autonomy while remaining tightly connected to the regional leadership team.

Our Approach

We combined on-the-ground network activation with the structured rigour of our global search methodology. Each prospect was scored against a bespoke framework spanning commercial delivery, local market credibility, leadership of distributed teams, and alignment with the client's values. A tight, regular communication rhythm with the client ensured clarity and momentum throughout the process.

The Outcome

The engagement delivered a shortlist of fully pre-vetted executives. The placed General Manager brought a rare combination of deep Bulgarian market credibility and prior multinational operating experience, and stepped into the role at pace. The client was explicit in their feedback on the diligence of the process, describing the rhythm and transparency of the engagement as a clear differentiator versus prior experiences with other search partners.